What is Record

Record is a credibly neutral demand‑signal standard that rewires how culture is priced and planned. At its core, Record measures off‑chain contributions—creation, amplification, coordination—under explicit eligibility rules, scores their quality and network impact with AI, binds results into attestations, and selectively anchors those attestations on‑chain so any application can read them in a portable, verifiable form. The goal is simple: replace opaque engagement with auditable contribution, then let markets price commitment once signal quality crosses public thresholds. Apps can gate access or power discovery from the same signal layer; IPs can plan production and distribution against it; fans earn status today and, over time, market‑priced recognition of commitment. Neutrality is not moral posturing—it is a distribution strategy: the standard itself is non‑extractive to minimize switching risk and maximize integration, while value is captured at the edges (anchoring, verification, higher‑order data, and later, commitment markets).

This is engineered as a modular system. Measurement pipelines evolve independently of anchoring strategies; attestation formats extend without breaking read‑paths; SDKs/APIs keep integrations thin and chain‑agnostic (EVM prioritized for anchoring, portability as constraint). Safety‑by‑design is enforced across layers: anti‑bot heuristics and anomaly detection at ingestion and scoring; exclusion lists and incident response policies at attestation and anchoring; versioned policy changes with public changelogs. Privacy is preserved by scoping to public data and using selective anchoring so only what improves portability and verification makes it on‑chain. The reference application exists to validate user value and read‑paths, while third‑party builders are encouraged to integrate without UI coupling.

Why this wins comes down to order and incentives. Measurement precedes markets, producing a higher‑fidelity, anti‑gaming signal that becomes a planning KPI for IPs and a status coordinate for users. A credibly neutral, non‑extractive standard maximizes integration and compounds network effects: the more apps read the signal, the more IPs optimize for it, the more fans seek recognition through it—the stronger and more valuable the signal becomes. Once commitment is priced post‑gates, budgets and behaviors key off primitives competitors cannot cheaply replicate without the underlying signals, entrenching the standard without rent‑seeking at its core.