IPFi powered by Fandom

Record introduces new approach for IPFi: turning invisible fandom contributions into verifiable future growth signals that predict cultural demand.

Record Protocol introduces a new foundation for IPFi, IP Finance. If financial markets use price discovery to reveal the true value of assets, then IP financial markets need signal discovery to reveal the true strength of cultural fandom demand before it converts into revenue.

This is the core of IPFi, the protocol built on information rather than intuition, where cultural demand becomes legible long before it appears in financial performance. But building IPFi must follow a deliberate sequence: record fandom first, market IP second.

In information finance, markets cannot function without reliable signals, and signals cannot reshape allocation without markets. Vitalik Buterin expresses this principle clearly: "Info finance is a discipline in which you (i) start with a fact you want to know and (ii) deliberately design a market to optimally elicit that information from market participants." — Vitalik Buterin, From Prediction Markets to Info Finance

In the context of IPFi, this means that fandom contributions must first be made visible, verifiable, and comparable across IPs. Only once these signals mature and meet defined quality thresholds should market primitives be introduced, allowing commitment to be priced with real capital at risk.

This phasing matters. Markets without signals invite adverse selection and speculative noise; signals without markets fail to influence allocation. When commitment becomes both measurable and priceable, it forms a new class of cultural information — predictive because it embeds cost and time preference, comparable because it is standardized across IPs, and resistant to gaming because it requires real economic commitment.

As these signals begin informing production, distribution, and financing ahead of sales data, attention and capital reallocate toward proven demand.

Record aims to lay the foundation for an IPFi ecosystem powered by fandom. This shift will fundamentally reshape how entertainment is produced, distributed, and financed.