Fandom Economy

Fandom drives demand in entertainment, yet their contribution remains unmeasured and undervalued. Record redefines how entertainment industry works, by creating new signals of fandom contributions.

Fandom is the most genuine form of community and it's the durable engine of demand formation in entertainment. Think of it as a global decentralized and autonomous community that operates 24/7. It survives macro cycles, regenerates across cohorts, and compounds cultural momentum through creation, amplification, and coordination.

For decades, being a fan meant buying — CDs, records, concert tickets, merchandise. Fandom devotion was measured by what you could own. Then the internet changed everything. Social media didn’t just digitize fandom; it gave fans a voice. Fandom evolved from passive consumption into active participation — where fans invest not only money, but also time, creativity, and emotion.

Yet paradoxically, much of that passion remains invisible in today’s entertainment system:

• Studios decide sequels based on opening weekend box office.

• Distributor sign with creators based on established achievement.

• Investors fund creators based on trailing sales data.

These metrics arrive too late, measure too little, and overlook the strongest predictor of sustained success: organized, committed fandom.

When fandom contribution is measured and becomes a visible, verifiable signal, it redefine how capital, attention, and opportunities flow. In equity markets, stock price is the coordination mechanism; in entertainment, fandom contribution signals should play that role.

Attention routes toward assets with proven traction; access gates by verified contributions rather than vanity metrics; capital deploys earlier and with greater confidence. Most importantly, a share of value returns to the fandom who create demand in the first place.

Recording the Fandom Economy, Onchain.